PR IN TIER II AND III TOWNS
India is a vast cultural and linguistically diverse country. Many times PR campaigns focus only on metro cities with Press Conferences and Press Releases being regularly planned for these cities. However, today demand for consumer products and services has shifted to Tier II and Tier III cities.
In a recent study of Top 10 emerging business destinations in India, conducted by Cushman & Wakefield, global real estate solution providers, the growth in Tier II and Tier III cities is aided by ‘the increasing disposable income of the people that has created immense opportunities for companies looking out for new markets to grow’. The study also mentions that companies being drawn to these cities are being enticed due to the ‘availability of talent pool at a lower cost, reasonable real estate prices and a ‘conducive business environment’ created by State and local governments. Further, Tier II and III cities because of ‘outstanding performance’ in skill-based manufacturing industries such as automotive, consumer and capital goods, engineering, textiles, pharmaceuticals and sectors such as biotechnology and IT/ITeS, have witnessed industrial growth, paving the way for rapid urbanisation. The study identifies the cities of Ahmedabad, Bhubaneswar, Chandigarh, Coimbatore, Jaipur, Kochi, Indore, Nagpur, Vadodara and Visakhapatnam as the top 10 emerging cities of India. Whereas Coimbatore has more than 25,000 small and medium enterprises (SMEs), Vishakhapatnam has been found to be suitable for industries such as mining, heavy manufacturing etc. Jaipur has been counted as a significant service sector investment while Ahmedabad has been hailed as an attractive investment in the manufacturing sector.
As a PR agency, we appreciate the growth of Tier II and III cities. We have resources to translate the PR material in vernacular languages and interact with local journalists to ensure coverage. We have undertaken several projects and product launches for companies targeting Tier II and III cities.
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