Our Public Relations Philosophy

PERSPECTIVE HAS BEEN SUCCESSFULLY PROVIDING PR SOLUTIONS TO A NUMBER OF ESTABLISHED AS WELL AS START- UP COMPANIES.

Our Agency specializes in strategic marketing solutions, strong media relations and events focused at reaching the target audience. From traditional public relations to innovative websites, social media and event planning, we are a one-stop company. Founded by Anita Wadhwani, we have worked with a cross section of clients ranging from real estate, retail, hospitality, health, lifestyle, web portals, auditing and accounting companies to consumer products by designing PR strategies that reflect their core principles.

OUR PR STRATEGIES ARE BASED ON PROACTIVE AND INTERACTIVE APPROACH.

The myth among many is that PR is all about getting articles published, stories aired or making it to the top of the search engine. That all helps, but it’s not the whole story. We believe effective public relations that moves decision makers to act, is the result of an overall strategy that coverts readers or viewers into customers and drives clients’ bottom lines.

 

PROACTIVE:

Being Proactive is at the core of the way we view public relations. We are proactive to our client as well as the media. We are poised to anticipate your needs and propose strategies and ideas that we believe will work best for your company, whether they are tried-and-tested or innovative and “out of the box.” But for us, being proactive doesn’t end with you; we are proactive when it comes to interacting with the media as well. We don’t wait for the media to come to us; we suggest storylines always with the goals of showcasing your company.

RESPONSIVE:

We’re a small agency with the soul of a big agency. Our business is built on a philosophy bolstered by years of experience in the public relations business. We provide clients with the type of customized strategy that best suits their needs. We also understand that effective public relations is a two-way street. We respond quickly to media requests, always keeping our client’s needs and media’s needs uppermost in our mind.

INTERACTIVE:

Digital marketing is here to stay. The rise of the Internet and social media has emphasized the strategic role that PR now plays within the business. We can advise and support businesses with their strategies and help manage online profiles, such as:

  • Manage the content and optimization for all your on-line presence, including websites and social-networking sites such as blogs, Twitter, LinkedIn and Facebook.
  • Can track and monitor what consumers are saying about our clients online and respond directly to any positive or negative commentary.
  • Act as the creator of online discussions and content playing an even larger role beyond traditional brand awareness and visibility.
  • Demonstrate real value through increased SEO and web traffic, delivering tangible business leads, making PR even more measurable than before.

OUR OFFICES:

Delhi : 38, Todar Mal Road, Bengali Market, New Delhi – 110001
Ph:011-41526776 / 23326327 / 41571244

Mumbai : Building C Wing, 3rd Floor, Office No 33, Tardeo AC Market,Mumbai – 400034
Ph: 022-65615307

Bangalore: 1220, J.P. Nagar, Ist Phase, 27 Main, Bangalore – 560078

Contact Us:

info@perspectiveprindia.com

perspectivedelhi@gmail.com

perspectivemumbai@gmail.com

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